Digital Signage · Content Operations

Phoenix Convention Center
Digital Signage

I design, schedule, publish, and maintain digital signage across 55+ displays. My role combines creative production with daily content operations at Phoenix Convention Center, Symphony Hall, and Orpheum Theatre.

Created as part of my role with Aventura Catering / Aramark at Phoenix Convention Center. My role: leading the platform transition, content operations, menu layout, and digital signage production.

My role
Design, platform migration & content operations
Created for
Aventura Catering / Aramark
Phoenix Convention Center, Symphony Hall & Orpheum Theatre
Deliverables
Menu boards · Promotional graphics · Scheduling & deployment across 55+ displays

Selected work

Three brands. One coordinated network.

Digital signage across Phoenix Convention Center, Orpheum Theatre, and Symphony Hall. The examples below feature food concepts at Phoenix Convention Center, with content scheduled and maintained through OptiSigns. Select an image to enlarge it.

01 / PHX Wok

Promotion + menu

Bold food photography draws attention. A companion menu organizes items, descriptions, and prices within the same visual identity.

PHX Wok egg roll promotion with bold white typography, a dark green patterned background, and food photography.
PHX Wok promotional creative combining food photography, bold messaging, and a clear price callout.
PHX Wok digital menu with a dark green background, orange section headings, white descriptions, and food imagery.
PHX Wok — contrasting colors and organized sections distinguish menu items, descriptions, and prices.

02 / John Dough Pizza Co.

A consistent menu system

Coordinated boards carry the same typography and layout approach from pizza selections to sides and beverages.

John Dough Pizza Co. menu displaying four pizza varieties with individual photographs and prices.
John Dough Pizza Co. — a photography-led layout presents four pizza varieties in a consistent format.
John Dough Pizza Co. sides and drinks menu with a light background and salad photograph.
John Dough Pizza Co. — a companion board extends the visual system to sides and beverages. Artwork shown represents past project examples.

The challenge

Keeping a busy property current.

The previous signage platform made property-wide updates difficult. Changing menus, event requirements, and screen formats added complexity to keeping guest-facing information current.

My contribution

Leading the transition.
Managing the network.

I led and managed the entire transition of the 55+ display network to OptiSigns, including adapting content for different screen orientations and locations.

I continue to manage the process from the initial creative request through scheduling, deployment, and final display verification.

How I manage the work

Four steps from request to display.

01 / Plan

Review the request

Identify the content needed, where it will appear, and the relevant screen format and event requirements.

02 / Create

Produce the assets

Photograph food, edit imagery, and design menu boards and promotional graphics with clear information and consistent branding.

03 / Publish

Schedule and deploy

Manage screen scheduling and publish content through OptiSigns for the appropriate locations.

04 / Maintain

Verify and update

Check the final displays and update content as menus, promotions, and operational needs change.

The outcome

Coordinated content across 55+ displays.

The new workflow allows menus, promotions, and guest communications to be updated more efficiently across the venues.

By managing both creative production and deployment, I connect the original request with what guests ultimately see on screen.